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The company includes television programming and production inthe United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. It has built a diverse, global business by putting kids first in everything it does. Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids.

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Avatar television series creators, Michael DiMartino and Bryan Konietzko, will serve as executive producers.

Night Shyamalan’s “The Last Airbender,” from Paramount Pictures and Nickelodeon Movies. The animated series has inspired the 2010 live-action epic adventure, M. Launched in February 2005, the epic story of Avatar: The Last Airbender follows the journey of Aang, a boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid. In Sozin’s Comet, Aang faces an epic battle against the Firelord, coming to terms with his destiny.

During the week of premiere episodes, Avatar became the number-one message board on.

The new Avatar online Game of the Week on, “Rise of the Phoenix King,” generated almost 815,000 game plays (7/17-7/20/08) and in just three days, became the number-two online game for the week.****.

On average, the week-long Avatar premieres earned a 7.6/1.7 million T9-14 (up +130% over the same week in 2007) a 7.3/1.5 million K6-11 (up +83%) and 4.6 million total viewers.*.

ET/PT), drew 4.0 million total viewers and averaged a 6.9/1.4 million K6-11 (up +86% over last year), and a 7.1/1.5 million viewers T9-14 (up +122%).

The Wed., July 16, episode, Avatar: Boiling Rock (8 p.m.

All of the week’s new Avatar episodes, including the Saturday finale, reached 19.0 million total viewers combined.**.

Sozin’s Comet earned the highest Avatar ratings ever with kids 6-11 and tweens, and triple-digit increases in all kid and tween demos.

The season-three finale, Avatar: Sozin’s Comet, was the number-one telecast on broadcast and basic cable television for the week of 7/14/08-7/22/08, averaging 5.6 million total viewers, up +195% over last year’s like time period.*.

Ratings highlights for Nick’s Avatar week include:.

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ET/PT), including a one-hour TV movie mid-week, Avatar: Boiling Rock (Wed. ET/PT), wrapped up a week of new, half-hour Avatar episodes (Mon-Tues., Thurs.-Fri., 8 p.m. The two-hour season-three finale, Sozin’s Comet (Sat., July 19, 8 p.m. NEW YORK, July 22 /PRNewswire/ – – Nickelodeon’s Avatar: The Last Airbender ended its third season with a “b-Aang,” scoring the series’ highest ratings ever, and earning the number-one spot on broadcast and basic cable television for the week with kids and tweens. Season Three Finale, Sozin’s Comet, Earns Number-One Spot On T V With Kids And Tweensįull Week Of New Avatar Episodes Reach 19 Million Total Viewers